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Disney dumps two DEI programs as investors pressure company to ax more woke initiatives
NOT WOKE SHOWS • February 11, 2025

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Disney dumps two DEI programs as investors pressure company to ax more woke initiatives

NY Post Reports: Disney is reportedly pulling back on its diversity, equity and inclusion policies — the latest major company to walk back the woke initiatives amid pressure from activist investors and the Trump administration.


The media giant — which saw its bottom line hurt by the battle over Florida’s “Don’t Say Gay” bill — quietly dropped its “Reimagine Tomorrow” program from the DEI section of its 2024 SEC 10-K report, according to a recent regulatory filing


The program, which was mentioned in its 2023 report, has a mission statement of “amplifying underrepresented voices and features some of Disney’s DE&I commitments and action,” according to its website.


The initiative promised 50% of regular and recurring characters across the Disney universe would come from “underrepresented groups.” The program sparked outrage in 2022 when a company-wide Zoom call was leaked on social media.


One Disney executive touted her “not at all secret gay agenda” at the company, while another boasted that the company was ditching the words “ladies, gentlemen, boys, and girls” at its theme parks in order to not alienate transgender children.



Although the program’s website is still up and running, Stefan Padfield, director of the Free Enterprise Project for the National Center for Public Policy Research, told Fox News Digital on Monday that its exclusion from the SEC filing could signal change at the Mouse House.

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