The Daily Wire Reports: Retail giant Target has lost $10 billion in market capitalization in ten days, largely due to the backlash over prominent LGBTQ+ PRIDE displays including transgender-friendly clothing items for children.

According to a report published Sunday by The New York Post, Target’s stock price was hovering near $160.96 a share. However, viral videos showing “tuck-friendly” and “binding” bathing suits for trans-identifying kids — along with greeting cards celebrating queerness in a display clearly aimed at young children – led to calls for a boycott. Ten days later, the stock price had dropped to $138.93 per share.

A drop of $22 per share amounts to a 14% decrease in value – which translates to a $10 billion loss for the Minnesota-based company.

As soon as word began to spread across social media platforms about the retailer’s prominent PRIDE displays — which also included LGBTQ+ themed baby clothes — calls quickly began to grow louder for a boycott of the company.

According to earlier reports, Target immediately focused on damage control. Executives participated in an “emergency call” in in effort to avoid what one insider referred to as a “Bud Light situation.”