Daily Signal Reports: Influencers and leaders of the video game industry are enthralled with the idea of using a market predominantly targeting minors to sway a whole generation into adopting and accepting LGBTQ+ ideology. 

Major game studios have embraced Pride Month this year in a manner that gamers cannot escape. What this industry truly needs now more than ever is a Bud Light moment to correct course.

Bud Light faced a boycott last year after hiring far-left transgender activist Dylan Mulvaney as a spokesperson. Americans boycotted the brand for endorsing gender ideology, and sales are still foundering a year later. Sales of Bud Light fell 9.1% from January to March this year.

Most of the largest corporations in the video game industry appear to be more than willing to use their platform and influence to ensure the next generation of children embrace an extremist LGBTQ+ ideology that would have been unthinkable just a few years ago. 

So it’s time for the video game industry’s Bud Light moment.

The goal of activist leaders in the industry is to use their power to influence children. Whether it is Xbox or Nintendo, parents and gamers alike need to speak with their wallets.

Just as Bud Light and Target reversed course, game corporations would do the same if it meant losing profits. We simply cannot allow them to target children anymore. This time next year, let’s hope we are referring back to the video game industry’s “Mario moment.”