The Western Journal Reports: Forget the days of games, puzzles, mazes and jokes on the backs of cereal boxes. Nowadays, manufacturers are dishing up heaping helpings of woke propaganda for customers to gobble up along with all of the sugar, preservatives and artificial colors.

Many former fans are toying with the idea of a boycott since word started circulating on social media about Kellogg’s Froot Loops promoting a digital library “with equity, diversity and inclusion content” advertised on boxes of the cereal in Canada.

“Let’s loop together. Celebrate the diversity that makes our world colorful,” the message on the boxes proclaimed in both English and French.

Conservatives, however, have taken a dim view of the idea, knowing that diversity, equity and inclusion policies have typically been a vehicle for influencing children to reject traditional views about gender.

The digital library website, co-sponsored by Boys and Girls Clubs of Canada, allows limited access to all users who confirm they are at least 13 years old, and additional access with a code found inside the specially marked boxes of Froot Loops.

One of the titles on the more general website includes “Loop Together on Gender Empowerment,” which appears with the description, “We are so much more than our gender identity and the expectations that come with it. Explore content to help empower everyone to be their own unique selves.”

End Wokeness, a social media account with nearly 2 million followers, was one of the first to alert parents to the campaign, writing, “Fruit Loops is now encouraging kids to go online and read their free library of woke propaganda.”