Zero Hedge Reports: Recently we covered the exposure of leftist activist run "consulting firms" that have been discreetly involved in the widespread wokification of the video games industry. These firms have been know to operate on a protection racket-like model: They threaten video game developers with the cancel-culture mob unless they hire said firm to "fix" their games for them. This fixing usually involves a host of DEI requirements, from forced diversity to the inclusion of LGBT related propaganda for the kiddies.

The reason these consulting outfits exist is singular - They do not care about games, gaming or gamers. In fact, they seem to hate game consumers with a passion. Their only purpose is to inject as much woke ideology as possible into an industry they know has immense influence on the next generation. Leftists see video games as a platform to manipulate the collective thinking of the future.

One agenda which has been incredibly important to them is their war on the "male gaze" and western beauty standards in general. The reasons for this are varied. 

Some activists believe that men should not be allowed to set standards for women in any form, even though women set standards frequently for men. Biological imperatives and inherent attractions for men are treated as "toxic aggression" that needs to be snuffed out.

Other activists argue that beauty representations in popular media are "unattainable" and cause young girls and women to have a negative sense of self worth. In reality, many beauty standards are perfectly attainable through self improvement, but this is a violation of the "beauty at any size" cult as well as claims by feminists that attractiveness is nothing more than a social construct.

Perhaps traditional beauty is attainable for most women - It's just not attainable for feminists.