RedState Reports: While some corporations don't seem capable of figuring out that the American people aren't into woke policies and DEI initiatives, Tractor Supply Co. (TSC) seems to have deduced the secret code into keeping customers, and possibly even expanding their base. 



According to Filmmaker and journalist Robby Starbuck, TSC was found to have given $100,000 to an activist group that "worked around the clock" to stop deportations under the Trump administration. The group was called "Conexion Americas' and was previously headed by the National Council of La Raza, a George Soros funded organization. 

When Starbuck broke the news, Hal Lawton was inundated with posts from angry customers, causing him to lockdown his X account. Meanwhile, the company lost over $2 billion in market cap. 

After some silence by the company, it released a statement on Thursday that wasn't just a step back from the leftism the company had engaged in. It threw the car in reverse and slammed on the gas pedal. It made a list of five promises to its customers. 

1. It will stop submitting data to the Human Rights Campaign. 

2. It will refocus its engagement groups on mentoring, networking, and supporting the business. 

3. It will prioritize rural American concerns including "ag education, animal welfare, veteran causes and being a good neighbor and stop sponsoring non-business activities like pride festivals and voting campaigns." 

4. It's kicking DEI to the curb and abandoning any DEI related goals. 

5. Abandoning its carbon emission goals in order to focus on land and water conservation efforts. 

This is a massive message to send in this day and age. TSC did what every company should do and listened to its customers, wholly abandoning the radical leftism that's plaguing much of corporate America and getting back to what its customers find important.