A Japanese businessman goes on an unwitting journey of self-discovery when he takes a company trip from Tokyo to a Montana cattle ranch.
Japanese corporate turnaround artist, Hideki is confident that he has the secret sauce to recharge any stagnant brand, he's got a slick pitch deck (with a snapshot from his own childhood), and he's engaged to the corporate vice-president he reports to.
His company is about to liquidate a money-hemorrhaging cattle ranch in Montana, when he parachutes in for a quick fix. His Japanese beef consultant goes hilariously native, and Hideki, a smart guy, immediately sees that his idea for a quick fix was mistaken. Now unsettled and off the grid in an alien culture, Hideki recalibrates his values and his life goals.