The National Reports: While the wider world of tech is diving headfirst into adopting artificial intelligence into their systems, Nintendo has signalled that it will not be doing the same anytime soon.

During a Q&A session with investors, Nintendo’s president Shuntaro Furukawa said: “Generative AI, which is becoming a big topic recently, can be used in creative ways, but we recognise that it may also raise issues with intellectual property rights.

“We have decades of know-how in creating the best gaming experiences for our players. While we are open to utilising technological developments, we will work to continue delivering value that is unique to Nintendo and cannot be created by technology alone.”

Furukawa’s comments on AI signal that Nintendo will probably stand alone, at least for a while, as its competitors have expressed a more supportive tone when speaking on the developing technology.

Microsoft, the maker of Xbox, previously revealed plans to add an AI chatbot to its consoles, aimed at assisting players with queries and refunds. The adoption is restricted to consumer services at the moment, but Microsoft executives outlined an “Xbox Everywhere” vision that included “AI innovation” as a central part of that ambition.

PlayStation, on the other hand, is rumoured to be preparing for a new PS5 Pro console, which will include PlayStation Spectral Super Resolution, an upscaling technique that uses AI to improve the quality of images.

These moves signal that unlike Nintendo, PlayStation and Xbox will be integrating AI into their consoles – and most likely into their games in the near future. Acceptance and adoption are not necessarily a bad thing, but Furukuwas's point still stands – the further you go into the world of AI, the more issues concerning intellectual property rights may arise.