Just The News Reports: Get Woke, Go Broke: The adverse experiences of last June appear to have corporate boardrooms reevaluating some of their practices with respect to “Pride” month and related merchandise after sales and share prices plummeted.

Saturday will mark the start of “Pride” month, in which advocates of LGBTQIA+ causes celebrate that movement. In recent years, June has seen major corporate chains feature an array of “Pride”-themed merchandise and decorations, though some offerings have prompted considerable backlash from a non-receptive -- even hostile public -- in recent years.

2023 saw major retailers such as Target become the subject of boycotts over more controversial products marketed for children. Other companies, such as Anheuser-Busch came under scrutiny over marketing campaigns that failed to resonate with their traditional clientele.

The adverse experiences of last June appear to have corporate boardrooms reevaluating some of their practices with respect to “Pride” month and the merchandise related to it. Here’s a look at some of the major disasters of 2023 and how brands plan to handle things in 2024.

Industry analysts and executives in May suggested that the boycotts of last year and targeted campaigns from conservatives intended to push back against the pervasiveness of “Pride”-themed merchandise had evidently pushed companies to pursue a toned-down approach to “Pride” this year.