New York Post Reports: Harley-Davidson became the latest major brand to face backlash over its diversity, equity, and inclusion (DEI) initiatives — with a conservative online influencer calling for a boycott of the iconic motorcycle maker.

Robby Starbuck, who has more than half a million followers on X, accused the Wisconsin-based company of having “gone totally woke” by hosting an LGBTQ+ boot camp at its offices, sponsoring Pride events and subjecting white employees to DEI indoctrination.

Last week, Starbuck, a former GOP candidate for a congressional seat in Tennessee, organized an online campaign that forced John Deere and Tractor Supply to walk back its DEI initiatives, including eliminating Pride parades and festivals.

In a 10-minute video that was posted to X, Starbuck noted that Harley-Davidson is a “platinum founding member of the LGBT Chamber of Commerce in Wisconsin,” which opposed banning transgender sex changes for children.

Starbuck posted an advertisement in which the company touted the fact that it was “all in on diversity and inclusion.”

The Post has sought comment from Harley-Davidson.

He also noted that Harley-Davidson’s CEO, German-born businessman Jochen Zeitz, “uses his millions to change opinions on climate change.”