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Breitbart Reports: Disney fans battered by inflation are hitting the “Cancel” button in droves.
The drop represents a major hit for Disney, which has been pouring billions of dollars into its streaming services without yet reaching profitability. Domestic Disney+ subscriptions have stagnated at around 46 million for the past year, an ominous sign for a streaming service that is only four years old.
The left-wing studio recently hiked Disney+’s monthly subscription price to $13.99 from $10.99 — a 27 percent increase. In 2022, the price rose to $10.99 from $7.99, which means Disney+ subscribers saw their monthly bill climb a total of 75 percent in less than two years.
The latest price increase took effect in October.
Like other streamers, Disney is trying to force subscribers to its ad-supported option, which costs $7.99 a month — the old price for Disney+ without commercials. Studios make more money from ad-supported streaming options due to the revenues from commercials on top of the monthly subscription fees.
Disney+ subscribers worldwide currently stand at 111.3 million, which doesn’t include HotStar customers in India. That’s still a long way off from Netflix, which boasts around 260 million customers around the world.
On Wednesday, Disney announced that its streaming services — which also include Hulu — lost $216 million for the final three months of 2023. That represents an improvement over more recent quarters, when the company was losing more than $1 billion on streaming.
Disney is coming off a disastrous 2023.