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Wall Street Journal Reveals DEI Did Nothing for Corporate Profits
NOT WOKE SHOWS • July 2, 2024

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NOT WOKE SHOWS
Wall Street Journal Reveals DEI Did Nothing for Corporate Profits

Headline USA Reports: The myth that DEI is good for corporate profits began long ago, when the state attempted to leverage its power to help those at a perceived market disadvantage, such as women or minorities.


By 2015, studies were being published suggesting that not only was DEI necessary as a matter of justice, but that it was also financially beneficial for corporations to partake in it.


The most notable of those studies was conducted by the management consulting firm McKinsey—which, in 2015, declared that DEI was a boon for business and corporate profits.


Leading investment companies such as BlackRock dove headfirst into the new strategy, eager for a business model that aligned better with the values of Manhattanites and other bicostal elites who undoubtedly disdained the corporate world’s long-running love affair with conservative-friendly capitalism.


Putting a greater emphasis on social capital over shareholder returns allowed them to stave off negative publicity over their less savory practices—for example, the exploitation of Chinese slave labor—by simply virtue signaling toward a handful of woke objectives.


From the initial desire for greater corporate diversity soon was spawned the Environmental, Social and Governance movement, exerting pressure on companies to follow a political agenda through targeted investment and divestment strategies.

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