Daily Mail Reports: Furious bikers have turned their back on iconic motorcycle maker Harley-Davidson, accusing its CEO of 'going woke.'

The growing movement - spearheaded by conservative influencer Robby Starbuck - cites CEO Jochen Zeitz's support for hardline policies on trans care for kids, critical race theory, climate change and diversity, equity and inclusion efforts.

Starbuck, 35, is now demanding the company drop its CEO - and is rallying motorcycle enthusiasts to his cause at the largest bikers' event in the world, the 84th Sturgis Motorcycle Rally in South Dakota.

'Bikers @SturgisRally are going to be spreading the word about this,' Starbuck vowed last week, just days before the 10-day event kicked off.

'Harley is hoping this all blows over. Are y'all ready to give up, or make your voices heard?'

Starbuck's rallying cry seemed to work, with one rally-goer telling him, 'I rolled into South Dakota on my 2003 100th anniversary pre-woke edition Electra glide,

'I heard [Harley-Davidson] Sturgis HQ is gonna be like Bud Light tent was last year,' the rally-goer wrote, referencing the conservative boycott of the beer manufacturer following an ad featuring transgender influencer Dylan Mulvaney, according to USA Today.

Country music star Travis Tritt also called the accusations against Zeitz 'disturbing.

'I seriously doubt that pushing a DEI agenda will be very popular with any of the HOG members I know,' he wrote.

'Looking forward to discussing these issues with many of my Harley-Davidson owner friends @SturgisRally next week.'

Sean Strickland, former Ultimate Fighting Championship middleweight champion and a longtime Harley enthusiast, also shared a video to X saying he no longer supports the company.

'I've owned Harleys most of my life, but I will never own a Harley again,' he said in the video, calling Zeitz a 'zealot.' 

'If you love America, you will not own a Harley,' he said.