PJ Media Reports: As if what happened to Bud Light and Target wasn’t ample enough warning, it seems that some brands didn’t get the memo — and shouldn’t be shocked they’re paying a price.

On Independence Day, the Vermont-based ice cream brand Ben & Jerry’s called on the United States to return “stolen indigenous land.”

“The United States was founded on stolen indigenous land,” the company tweeted. “This Fourth of July, let’s commit to returning it.” A similar message was posted on the company’s website.

In what is unlikely to be a coincidence, Unilever, the parent company of Ben & Jerry’s, has lost $4.29 billion in market cap since before the tweet was sent. On Monday, the company’s market cap was $133.5 billion, as of Thursday, it is $129.2 billion.