The Western Journal Reports: The folks at Kotaku would like you to know that, if you have a problem with video game consultation studio Sweet Baby Inc. for injecting wokeness into a game, you’re part of the problem. They’re not doing it — even though that’s what one of the stated goals of the studio’s founder was.

Furthermore, if you’re one of the 200,000-odd gamers who have joined a Steam group focused on identifying Sweet Baby Inc.’s involvement in various projects, the author of a piece on the backlash against Sweet Baby Inc. seems to want to dox you — and allegedly thinks it’s odd that you won’t let her hunt your info down.

By way of explanation, Sweet Baby Inc. is a “narrative design company” that has consulted on the storylines of numerous video game titles. Its work stays in the background and, as writer Alyssa Mercante pointed out in an article published at Kotaku on Wednesday, it isn’t “solely responsible for the characters and stories in recent high-profile releases like ‘Alan Wake 2,’ ‘God of War Ragnarok,’ and ‘Suicide Squad: Kill the Justice League.'”

However, the involvement of SBI is usually a pretty good indicator of whether or not you’ll end up with a certain kind of fantastically woke content — something that precipitated a group on Steam “[t]o encourage people to avoid those games because the group had deemed SBI was pushing a ‘woke’ agenda by working toward greater diversity, equity, and inclusion,” Mercante noted in her piece.

That group, which would trace and confirm whether SBI had been involved with a game’s development, currently has over 200,000 followers on Steam and a server on the chat service Discord with over 3,800 members.

The fact that there are groups this large boycotting SBI is a Very Bad Thing™, according to the author. Mercante made it clear where she stood on the matter, calling the group’s focus “a fundamentally misinformed, GamerGate-esque firestorm” — referencing the mostly aimless 2014 social media campaign against perceived feminist excesses in video gaming.